| Feature | Tone | Lose It! |
|---|---|---|
| Price | Announced at launch | Premium $79.99/year, or lifetime $299.99 (prices vary) |
| Free version | Announced at launch | Yes, with ads |
| Log by voice | Yes, the main way in: say the whole meal at once, and Tone splits it into foods and portions | Premium only |
| Log from a photo | Yes, with an optional note like “I ate half”; the photo isn’t kept | Premium only (Snap It, English) |
| Barcode scanning | Yes; an unknown product can be added from a photo of its label | Moving to Premium |
| Food database | Tone Verified foods checked by a person, USDA data and branded products; every food shows where its numbers came from | 50M+ foods from USDA data and members; popular foods verified with a green check |
| Caffeine | Yes: how much is still in you by the hour, a sleep line, and your latest cut-off for coffee | Shown on labels and summaries; no caffeine goal |
| Water | Yes, with a goal set for you | Yes, as a Premium custom goal |
| Apple Health | Reads weight and body fat | Weight, food and exercise sync for everyone; more with Premium |
| Ads | – | Yes on the free version; removable with a one-time purchase |
| Platforms | iPhone (coming soon) | Not stated |
Checked October 4, 2026. Tone is coming soon to iPhone. See how it works.
Who should pick Lose It!?
- You want a lifetime purchase instead of a subscription.
- You want to eat more on some days (like weekends) with a calorie schedule.
Who should pick Tone?
- You want to say a whole meal instead of searching food by food.
- Caffeine matters to you: Tone shows how much is still in you and when to stop for sleep.
- You want a water goal set for you from your body and your goal.
Is Lose It! free?
Lose It! has a free Basic version with ads. Snap It photo logging, voice logging and custom goals like water are Premium, and barcode scanning is moving to Premium, with some free members keeping it for now.
How we compared
Everything about Lose It! on this page comes from its own App Store listing, website and help center, checked on October 4, 2026 and linked below. Prices change often and many apps run promotions, so check before you buy. Where Lose It! doesn’t say, we’ve left it blank rather than guess. Spot something out of date? Email support@trytone.app and we’ll fix it.
Sources
About the author
Jacob is a product designer and the founder of Tone. Before Tone, he co-founded Boba, an AI-native trading app, as its chief product officer, and designed products at Decrypt.
